The Axe Brand is a trusted symbol of good health and strength all over the world, thanks to a combination of its founder’s excellent business acumen and the oil’s time-honoured formula. For over 90 years, Axe Brand has been building networks of passionate devotees around the world, many of whom go on to become loyal brand ambassadors, sharing their experiences with family and friends. In this way, Axe Brand has come to hold an important place in the hearts and minds of millions around the world,